You don’t just need a distributor, you need partners to help you build your business.

Our people are your customers

It’s easy to help customers and build brands when you actually use the products. We are totally committed to the cycling industry and are passionate cyclists ourselves. This means our staff are already industry experts and have the experience needed to help build your business.

We go above and beyond with services that  you wouldn’t normally get from a regular cycling distribution company. We offer outstanding customer & sales support and tailor the marketing campaigns from all of our brands. Our webshop is open 24 hours a day and 7 days a week.

Our account managers

How it started…

In 2010 we founded Oneway Distribution as a sister company to Oneway Bike Industry BV, CUBE Bikes distributor for The Netherlands, The United Kingdom and Ireland. Oneway is now one of the leading distributors in the industry for cycling accessories, parts, footwear and apparel.

Our Philosophy…

We bring the best cycling products from around the world to cyclists and bikeshops. For our brands we are the perfect partner offering a full service distribution concept.

1 Founder

Who tries to create a new kind of business

45 Employees

Who cater to your every whim

24/7 Support

You got any issues? Get in touch!

13 brands

We’ve got the experience!

What others say about us…

Selle Italia

‘We have chosen to work with Oneway Distribution as they are a reference when it comes to bikes and cycling parts in the Benelux area – both in terms of coverage and overall support to dealers. The goal of our partnership is to maximize the potential of Selle Italia in this market, which is one of the most relevant globally in the bike industry’

Giovanni Carturan
Giovanni Carturanexport manager SELLE ITALIA

CUBE Store Vlaardingen

‘An excellent and reliable partner with a wide range of high quality products, next day delivery and superb customer support. Completed with their multiple product training days is Oneway a very complete supplier.’

Danny Vestergaard
Danny VestergaardGeneral Manager CUBE Store Vlaardingen


‘As the leading bike accessory brand we depend on strong partners that are capable of fulfilling today’s complex market demands. With Oneway we are 100% sure that both dealers and end consumers benefit from a strong infrastructure, combining great customer service, product availability and a sales force that has grown our market share ever since.’

Nico Jeczawitz
Nico JeczawitzEuropean Sales & Marketing Manager

Martens Tweewielers

‘Martens Tweewielers has been working with Oneway Distribution from the beginning. We think Oneway is doing a great job in choosing and building new brands.’

Hugo Martens
Hugo MartensOwner Martens Tweewielers