This week Ere Research announced it is teaming up with the World Champion and two times Olympic gold medal winner. The former professional is going to help the Swish company with the development of its products and will support at marketing activities.
“Fabian is an upright and modern icon within the cycling sport and we are proud to have him on board of our team”, says CEO Piet van der Velde. “I was honored when Cancellara’s manager approached us for a collaboration. They were looking for an opportunity to create high-end products without any compromise. With his knowledge and his skills, and not to mention the experience throughout his career where he never missed a detail, we obviously thought this is a perfect match.”
Fabian Cancellara is looking forward to start at Ere Research. “Being a partner of a young and Swish company is a seamless fit. I’m eager to develop Ere’s tires and ride on them and to be part of a successful future”, according to the former World champion.